Outsourcing helps you in reducing your time, effort and the risk
associated with Telemarketing operations.

Are your sales people wasting time with cold calls?
If the answer is yes, then you need to outsource your lead generation function.
There is an urgent need across all businesses to have valuable telemarketing leads that can help companies expand their clientele. Outbound Telemarketing can be an important ingredient in your sales success. It can be very effective if done right. And very expensive if done wrong.

Do your sales leads "time out" because your sales people are busy closing and can not consistently follow up?
Sales leads often "time out" because timely sales follow up can not consistently be accomplished. Making your sales reps make lead generation cold calls may cost you more than you might realize. Outsourcing sales follow up makes sense because your internal resources can then be focused on selling and not on qualifying leads. An increasing number of companies are relying on experienced and professional telemarketers for generating these crucial telemarketing leads instead of setting up an in-house team of telemarketers for generating utility business leads. Outsourcing telemarketing activities can help companies save their highly skilled and paid salespeople from wasting their valuable time in locating suitable clients. This easy and cost-effectively method has become the heart beat of sales orientation programs of any company’s sales programs.

Your sales people are good closers because they have long experience in the industry. Once the prospect is warmed up and in the active sales conversation with your reps, they can close the sale with impressive speed. In fact, you pay them for their remarkable ability to close...and with good reason. When they close, you make money (and so do they). Paying them is an investment in the success of your company. How much time are they wasting with cold calls? If they are touching prospects for the first time, there is little chance they are in a position to close the sale on that call. There is little chance they will actually be able to funnel that call deeper into the sales cycle. In fact, there is at best a 50/50 chance that the cold prospect is even interested in the kind of product or service you offer. So that's 50% of your team's cold-calling time that is potentially wasted. Sales they will never close. Money you will never see.

Many Companies have their own in-house Telemarketing center for generating leads. Although, managing an in-house Telemarketing is painful, some companies prefer to keep the lead generation in-house because of the risk of relinquishing control to a vendor on the quality and the overall process management of lead generation. Lead generation makes perfect sense to outsource if you find the right vendor who understands the pain points of this activity and has mastered the process. At LeadPointer, we pride ourselves in being the specialists in lead generation.

The Pain Points of In-House Telemarketing
Based on extensive research with mortgage brokers, retail divisions of mortgage lenders and industry leaders, we have identified a consistent set of problems amongst mortgage originators:

• Poor and inconsistent quality of calling lists leading to high cost of funded loan and high opportunity cost
• Inconsistent supply of leads leading to vast variation in month-to-month production and poor capacity utilization
• Customers are sticky to loan officers than to origination companies leading to customer attrition when a loan officer switches

LeadPointer provides better pipeline management ensuring steady operations and better capacity Utilization, and increases your ability to attract quality loan officers by making their job easier.

Then there are other challenges like finding qualified calling lists, making scripts, hiring & training personnel and the challenge of being in compliance with the myriad of state and federal rules. This is particularly true for companies that have diverse telemarketing programs and conduct multi-state campaigns. It is important to have written compliance guidelines and to maintain the records of compliance. If your compliance processes and procedures are not written, trained, monitored and enforced, you do not have a compliance program in the eyes of the law. Many campaign related records are required to be maintained for at least 2 years, while DNC records must be maintained for up to 10 years. But maintaining records for your own defense should go well beyond the minimal regulatory requirements. If your company is being investigated for alleged violations that occurred two years ago, can you produce records of scrubbing activity, scripts, campaign management, calling records, call abandonment rates, required disclosures, etc?

LeadPointer has a water-tight and tested Do-Not-Call Compliance Policy. We Continuously screen and block all outbound calls against state, federal, in-house, and third party DNC lists like those lists obtained from participating telephone carriers. Our telemarketers observe strict adherence to applicable telemarketing laws like Telephone Consumer Protection Act of 1991 (TCPA) (47 USC Section 227) and the FTC's Telemarketing Sales Rule.
Our telemarketers observe a strict code of ethics and standards and avoid intrusive telemarketing practices and give due respect to the customers right to privacy. Our IT Department continuously tracks and updates an in-house DNC list called the Internal DNC list and actively seek efficient call compliance solutions to comply with the federal government enacted Acts like the Do Not Call Provisions of the FTC's Telemarketing Sales Rule, the National Do-Not-Call Registry, Telephone Consumer Protection ACT (TCPA) of 1991 and the Telephone and Consumer Fraud and Abuse Prevention Act of 1994.

Contact us to show how we can make telemarketing generate superior results for you!